THE HEADLINE
3-4 LINES ACROSS TOP OF WEB PAGE
PACKED W/ 3-4 EXCITING RESULTS CLIENTS ARE CRAVING
INCLUDE SMALL SUPER. HEADLINE ABOVE THE MAIN HEADLINE THAT IDENTIFIES YOUR IDEAL CLIENTS (ATTENTION BUSY MOMS)

YOUR  HOME ISN'T JUST A HOME. IT'S A  HOTEL. A GETAWAY. A SPA. AN OFFICE.  A HIDEAWAY. A RESTAURANT  A REFUGE. A RETREAT. SUMMER CAMP.


A PLACE TO HAVE HAPPY MEMORIES:  BIRTHDAY PARTIES. CHRISTMAS. CHANNAKUH. NEW YEARS EVE.


IT'S YOUR LIFE.

Do you want to:



Learn how to live a healthier, more Eco friendly life?



A more stylish life?


It's your life.



Super woman or Super man either way you live your life- it's up to you.


YOU AREN'T SLOW.

LAZY.

NAIVE.

UNSOPHISTICATED.

OR EVEN HELPLESS.


YOU'RE JUST TOO BUSY DOING, TO DO  EVERYTHING RIGHT.

UNTIL NOW.


ALMOST.


YOU'RE TOO BUSY TO DO EVERYTHING RIGHT.

TILL NOW.


YOUR  HOME ISN'T JUST A HOME- IT'S your haven.

 HEAVEN.



YOUR HOME IS YOUR HAVEN.



YOUR HOME IS MORE THAN JUST A HOME IT'S HOME SWEET HOME.



.



SEE THE HEADLINE TEMPLATE FOR MORE EXAMPLES.

Attention House hunters and homeowners,
are you going through transition?
I will show you in 3 simple steps how to shop for a green home in today's real estate market!

Want to understand what terms like LEED means?
When it comes down to shopping for a green. Home - what you don't know can hurt you!
Become familiar with the most popular terminology in the Eco Home scene.
Prepare yourself before you go shopping and know what it means to go Green.
For House Hunters who want to Change the way you live...
save time and energy learn how to be a smart shopper and live in the house of your dreams!

For home shoppers who want it all...be smart, go green and love the ride...
I'll show you now to end confusion and keep yourself from getting sidetracked by all the Green themed claims..

ATTENTION HOUSE HUNTERS AND HOMEOWNERS,
ARE YOU GOING THROUGH TRANSITION?
I WILL SHOW YOU IN 3 SIMPLE STEPS HOW TO SHOP FOR A GREEN HOME IN TODAY'S REAL ESTATE MARKET!

WANT TO UNDERSTAND WHAT TERMS LIKE LEED MEANS?
WHEN IT COMES DOWN TO SHOPPING FOR A GREEN. HOME - WHAT YOU DON'T KNOW CAN HURT YOU!
BECOME FAMILIAR WITH THE MOST POPULAR TERMINOLOGY IN THE ECO HOME SCENE.
PREPARE YOURSELF BEFORE YOU GO SHOPPING AND KNOW WHAT IT MEANS TO GO GREEN.
FOR HOUSE HUNTERS WHO WANT TO CHANGE THE WAY YOU LIVE...
SAVE TIME AND ENERGY LEARN HOW TO BE A SMART SHOPPER AND LIVE IN THE HOUSE OF YOUR DREAMS!

FOR HOME SHOPPERS WHO WANT IT ALL...BE SMART, GO GREEN AND LOVE THE RIDE...
I'LL SHOW YOU NOW TO END CONFUSION AND KEEP YOURSELF FROM GETTING SIDETRACKED BY ALL THE GREEN THEMED CLAIMS..

2.INCLUDE OFFER VIDEO ABOUT THE PROGRAM
- AUTO PLAYS ON PAGE VISIT

OPT IN VIDEO:

LETTER STYLE GREETING ADDRESSED TO 1 PERSON, SINGULAR TENSE
DEAR FELLOW AGENT, DEAR HOUSE HUNTER, ETC.
Dear House Hunter,

Welcome to my world of green real estate. This is not your old school guide, filled with facts and figures. Instead , this is a simple and easy way/primer.  Get up to speed on the do’s and don’ts of buying a green home. Old school or new school, school is in session now -

I invite you to register for the intro video and lets go!

I know how busy you are so I've translated the terms in simple every day language so you don't need a PHD in green home building!

What I  envision is a manual or a guide book that lays it all out in a easy to read style - one that gives just enough information to help and not too much to confuse.

If you're planning on entering  the real estate market right now, whatever your story is - now is a great time to think of going green.

House hunting is easier when you’re familiar with the language of eco-friendly homes.
What makes one home more eco friendly than another?

Do you draw a total blank when faced with the difference between energy efficient home certifications like LEED?

New products are coming on the market daily – or so it seems. So I’ve included a shoppers guide.

I will share with you what the sellers, buyers, agents and builders connected to green homes have to say.

Maybe you’re a HGTV junkie and yet you don’t know where to turn when it comes to making the first move.

I did the homework so you don’t have to!

Enjoy the journey,
Cindy Shigekuni LEED AP BD+C

San Francisco,CA  2/21/2013

LETTER STYLE GREETING ADDRESSED TO 1 PERSON, SINGULAR TENSE
DEAR FELLOW AGENT, DEAR HOUSE HUNTER, ETC.
Dear House Hunter,

Welcome to my world of green real estate. This is not your old school guide, filled with facts and figures. Instead , this is a simple and easy way/primer.  Get up to speed on the do’s and don’ts of buying a green home. Old school or new school, school is in session now -

I invite you to register for the intro video and lets go!

I know how busy you are so I've translated the terms in simple every day language so you don't need a PHD in green home building!

What I  envision is a manual or a guide book that lays it all out in a easy to read style - one that gives just enough information to help and not too much to confuse.

If you're planning on entering  the real estate market right now, whatever your story is - now is a great time to think of going green. 

House hunting is easier when you’re familiar with the language of eco-friendly homes.
What makes one home more eco friendly than another?

Do you draw a total blank when faced with the difference between energy efficient home certifications like LEED? 

New products are coming on the market daily – or so it seems. So I’ve included a shoppers guide.

I will share with you what the sellers, buyers, agents and builders connected to green homes have to say.

Maybe you’re a HGTV junkie and yet you don’t know where to turn when it comes to making the first move. 

I did the homework so you don’t have to!

Enjoy the journey,
Cindy Shigekuni LEED AP BD+C

San Francisco,CA  2/21/2013

3 DRAW YOUR READERS IN W/ MAGNETIC OPENING

LETTER STYLE GREETING ADDRESSED TO 1 PERSON, SINGULAR TENSE
DEAR FELLOW AGENT, DEAR HOUSE HUNTER, ETC.
LETTER STYLE GREETING ADDRESSED TO 1 PERSON, SINGULAR TENSE
DEAR FELLOW AGENT, DEAR HOUSE HUNTER, ETC.
Dear House Hunter,

Welcome to my world of green real estate. This is not your old school guide, filled with facts and figures. Instead , this is a simple and easy way/primer.  Get up to speed on the do’s and don’ts of buying a green home. Old school or new school, school is in session now -

I invite you to register for the intro video and lets go!

I know how busy you are so I've translated the terms in simple every day language so you don't need a PHD in green home building!

What I  envision is a manual or a guide book that lays it all out in a easy to read style - one that gives just enough information to help and not too much to confuse.

If you're planning on entering  the real estate market right now, whatever your story is - now is a great time to think of going green. 

House hunting is easier when you’re familiar with the language of eco-friendly homes.
What makes one home more eco friendly than another?

Do you draw a total blank when faced with the difference between energy efficient home certifications like LEED? 

New products are coming on the market daily – or so it seems. So I’ve included a shoppers guide.

I will share with you what the sellers, buyers, agents and builders connected to green homes have to say.

Maybe you’re a HGTV junkie and yet you don’t know where to turn when it comes to making the first move. 

I did the homework so you don’t have to!

Enjoy the journey,
Cindy Shigekuni LEED AP BD+C

San Francisco,CA  2/21/2013


Dear Reader,
I’m up for the challenge of introducing  you  to my world of Green  homes. As I aspire to live up to my  title of LEED AP BD+C, I  have to admit that there was a time when  I was intimidated by the language of Green. That's why  I crave a manual or  guide that lays it all out in a easy to read format.

One that gives  just enough information to help you and not too much to confuse you.

I’m overwhelmed by all the latest developments  in living  a sustainable  lifestyle, aren't  you?

Just knowing the basics of  an energy efficient home – like LEED, the hot green building designation from the USGBC will make your home shopping adventure a lot easier.

New products are coming on the market daily – or so it seems.

This is a Guide  and a Resource  for you, whether you're a total neophyte, a Whole Foods shopper, a Real Estate Agent, an Eco savvy Dwell magazine reader to the  renter/homeowner thinking of moving or redoing or going Prefab or modular.

Maybe you’re a HGTV junkie and yet you don’t know where to turn when it comes down to making the first move. Do you draw a total blank when faced with the difference between the variations of the the energy efficient home certification called LEED?

I’ll help you to become better acquainted and more comfortable  as you become versed on the basic principles that you need to know.

I did the work so you don’t have to. This guide will point you towards what I consider to be the very best of the best.

Think of ZenGuidetoRealEstate.com as your reference and keep coming back  for free updates and blogs on what’s hot in Eco-Living.

Welcome to my Eco-friendly guide to green home living. - Just the basic facts made easy!

DESCRIBE THE VISION OF PLEASURE ISLAND MY IDEAL CLIENTS DREAM ABOUT.
WHAT DO THEY WANT THERE LIFE TO BE LIKE?

TAKES THE CONCEPT OF BUYING A GREEN HOME AND MAKING IT SIMPLE AND EASY  TO UNDERSTAND AND  INCLUDES QUICK LISTS TO FILL OUT BEFORE YOU START SHOPPING. GET A BEHIND THE SCENES LOOK AT THE GREEN HOME BUYING PROCESS. CONTAINS SECRETS TO BEING  A SMART SHOPPER INCLUDING  INTERVIEWS  FROM  PROS REVEALING WHAT TO LOOK FOR , THE LATEST PRODUCTS ON THE MARKET, SHOPPING TIPS FOR YOUR  NEW HOME  AND QUICK TIPS ON HOW TO RECOGNIZE WHETHER YOUR POTENTIAL DREAM HOUSE IS TRULY GREEN.

If you're shopping for a Green home and want the basics - the information you need made easy to understand- you're in the right place!

Are you interested in healthy living, maybe shop at Whole Foods or your local farmers market and are concerned about  potential toxins in your home?

But you aren't willing to  chase down all the information - you just want a home that's healthier, more energy efficient & Eco friendly.

You might feel overwhelmed by all the Green Real Estate information - so you feel it's easier to put it off and do nothing....

THEN DESCRIBE THE URGENT PROBLEMS I SOLVE.
IDEAL PLACE FOR A PAIN BULLET LIST.


"ARE YOU SHOPPING FOR A GREEN HOME AND DON'T KNOW WHERE TO BEGIN?"
"ATTENTION HOME SHOPPERS: ARE YOU NEW TO GREEN REAL ESTATE?"


MEET POTENTIAL CLIENTS WHERE THEIR AT.
EMPATHIZE WITH THEIR PAINS THEY'RE EXPERIENCING AND THE PROBLEMS IMPACTING THEIR LIFE.

If you're shopping for a Green home and want the basics - the information you need made easy to understand- you're in the right place!

Are you interested in healthy living, maybe shop at Whole Foods or your local farmers market and are concerned about  potential toxins in your home?

But you aren't willing to  chase down all the information - you just want a home that's healthier, more energy efficient & Eco friendly.

You might feel overwhelmed by all the Green Real Estate information - so you feel it's easier to put it off and do nothing....

PART 1: MY PASSION

WHAT DO I LOVE ABOUT MY LIFE RIGHT NOW?

WHAT RESULTS DO YOU ENJOY THAT YOUR POTENTIAL CLIENTS ASPIRE TO?"I CAN SHOW YOU HOW TO BUY A GREEN HOME AND SAVE YOU TIME AND ENERGY!"

WHAT INSPIRES ME ABOUT HELPING MY CLIENTS IN THIS SPECIFIC AREA?

  • Find the perfect Green Home that's right for YOU!
  • Learn important Green Real Estate SECRETS from the industry Pros.
  • Discover products that look great, save you  money AND help save the planet - at the same time!
  • Use  materials SO stunning and beautiful you would never believe their recycled.
  • Have peace of mind knowing  that your home is good for you, your family, friends and even your pets!

PART 2: MY JOURNEY

HOW HAVE I STRUGGLED WITH SIMILAR PROBLEMS AS MY IDEAL CLIENTS?

HOW DID THESE PROBLEMS NEGATIVELY IMPACT MY LIFE?
OR

HOW DID I I DISCOVER/ DEVELOP MY UNIQUE SOLUTION?
( INCLUDE MY EXPERIENCE OF HELPING OTHERS WITH SIMILAR PROBLEMS MY POTENTIAL CLIENTS STRUGGLE WITH)

PART 3: MY TURNING POINT

THINK OF A SPECIFIC TIME (OR EVEN A SPECIFIC MOMENT I BECAME INSPIRED TO SHARE MY SOLUTION WITH OTHERS ON A BIGGER  SCALE?

PART 4: MY RESULTS AND CELEBRATIONS

HOW DID MY LIFE START TO IMPROVE AFTER MY TURNING POINT?

WHAT SPECIFIC ACCOMPLISHMENTS OR RESULTS DID YOU CELEBRATE?

WHAT ARE YOU MOST GRATEFUL FOR NOW?

WHY AM I PASSIONATE ABOUT HELPING OTHERS WITH MY SOLUTIONS?

5. DESCRIBE THE SOLUTION I OFFER.
CAN INTRODUCE SECTION STARTING WITH..
"THAT'S WHY I CREATED THE ----- NAME OF MY PROGRAM HERE-----"

RESULTS BULLET LIST WITH 8-10 POINTS ABOUT HOW MY SOLUTION WILL BENEFIT AND CHANGE THEIR LIFE IN SPECIFIC WAYS....

EXPLAIN WHY MY SOLUTION IS UNIQUE,,SAFE, EASY, FUN..QUICK, RELIABLE, PROVEN ANDY ANY OTHER VALUABLE QUALITIES MY CLIENTS TRUST.


DESCRIBE THE MAJOR STAGES OR STEPS INCLUDED IN MY PROGRAM AND WHAT RESULTS THEY'LL GET FROM EACH PART.

OPTION: PUT THIS SECTION IN A SEPARATE BOX SO IT STANDS OUT ASK AN EDUCATIONAL RESOURCE.



6 TESTIMONIALS FROM MY HAPPY CLIENTS

PUT THESE IN SEPARATE BOXES SO THEY STAND OUT. LIST 4-6 HERE TO BEGIN AND THEN PEPPER 4-10 MORE THROUGH PUT MORE THROUGHOUT THE  LOWER  HALF OF THE SALES PAGE.

MAKE SURE YOUR TESTIMONIALS INCLUDE PHOTOS AND FULL IDENTIFYING INFO.
(NAME, TITLE,AND WEBSITE OR CITY STATE WHERE THERE FROM....)

USE THE BEFORE/AFTER FORMAT TO TELL A MINI STORY ABOUT YOUR CLIENTS TRANSFORMATION. FOR EACH TESTIMONIAL, PULL OUT THE HOTTEST RESULT STATEMENT AND MAKE IT A QUOTE HEADLINE AT THE TOP.

EX: IRRESISTIBLE LEMARKETING.COM/ IOMS

7 DESCRIBE THE PATH OF YOUR SOLUTION - STAGES OF YOUR RESULTS

SHOW YOUR READER WHY EACH SECTION OF MY PROGRAM IS VALUABLE AND NECESSARY TO GET RESULTS. EDUCATING THEM ABOUT THE PATH TO "PLEASURE ISLAND" SHOWS THEM MY EXPERTISE AND THE QUALITY OF MY PROGRAM.

THIS SECTION HELPS THEM SEE THEY HAVE BEEN MAKING MISTAKES, MISSING IMPORTANT THINGS AND NEED MY HELP TO SOLVE THEIR PROBLEMS.

8 DESCRIBE E DELIVERY DETAILS OF MY SOLUTION

GIVE MORE DETAILS AND INFORMATION ABOUT THE FEATURES OF MY SOLUTION.

CAN HAVE. A SHORT PART WITHIN THIS SECTION CALLED " HOW THE PROGRAM WORKS"

9. ANSWER POTENTIAL CONCERNS & COMMON QS ABOUT MY SOLUTION.

WHY MIGHT MY POTENTIAL CLIENT HESITATE FROM SAYING YES RIGHT NOW?
WHAT ELSE COULD BE STOPPING THEM?
( MOST COMMON REASONS: TIME, MONEY,EASE & EFFECTIVENESS)

ANSWER EACH Q /CONCERN BY MIRRORING THE STATEMENT MY POTENTIAL CLIENT IS PROBABLY THINKING: BUT WHAT IF I DON'T HAVE TIME FOR THIS RIGHT NOW?

10 MAKE MY OFFER.

BUILD THE VALUE WITH COMPARISON PRICES. STATE THE INVESTMENT AND WHY IT'S WORTH EVERY PENNY AND MORE.

FOLLOW THE STEPS IN THE SEPARATE OFFER SECTION TEMPLATE.

11. INCLUDE A PEACE OF MIND GUARANTEE

THE STRATEGIC GUARANTEE IS GOOD FOR TRAINING PROGRAMS ( YOU CAN TRY OUT THE FIRST 1-2 CLASSES BEFORE THERE'S A DEADLINE TO REQUEST A REFUND.)
30 DAYS, 60 DAYS,90 DAYS, 6 MOS, 1 YEAR AND A LIFETIME ARE COMMON GUARANTEE PERIODS..FOR INFORMATION PRODUCTS.

12. DESCRIBE SPECIAL BONUSES THAT COME WITH YOUR SOLUTION...

YOU CAN INCLUDE 1-4 RELEVANT BONUSES THAT STAND OUT AND HELP BOOST THE VALUE OF YOUR OFFERING. BE SURE TO DECLARE THE DOLLAR VALUE OF EACH BONUS.

LIST EACH BONUS IN A SEPARATE BOX SO IT STANDS OUT. ALSO INCLUDE A PHOTO OR GRAPHIC TO GO WITH MY DESCRIPTION.

13. NO RISK RESERVATION FORM.

THE NO RISK RESERVATION FORM BOX INCLUDES A SUMMARY OF MY SOLUTION( WHAT IT INCLUDES PLUS BONUSES) THE INVESTMENT OPTIONS AND THE ORDER BUTTONS. REMIND THEM OF ANY DEADLINES OR LIMITERS.

USE CLEAR (BIG AND BOLD) ORDER BUTTONS AND PAYMENT OPTIONS: "ADD TO CART"

OPTIONAL: UNDERNEATH THE NO-RISK RESERVATION FORM BOX, I CAN INCLUDE A CONTACT FORM FOR MY READER TO SUBMIT QS.
IRRESISTIBLE MARKETING.COM/IOMS FOR EXAMPLES

14 END WITH A WARM INSPIRING SIGN OFF MESSAGE. WHY I'M PASSIONATE ABOUT HELPING MY POTENTIAL CLIENTS GET RESULTS - I CAN INCLUDE AN INSPIRATIONAL MESSAGE ENCOURAGING THEM TO TAKE ACTION NOW.

SIGN MY LETTER WITH AN IMAGE OF MY SIGNATURE ( FIRST NAME ONLY FOR SECURITY REASONS)
UNDERNEATH PUT MY FULL NAME AND TITLE . I MAY INCLUDE MY PHOTO HERE.

15 
PS
MENTION A CATCHY RESULT MY POTENTIAL CLIENT IS CRAVING. THEN REPEAT MY CALL TO ACTION ( INVITATION) WITH AN ANCHOR LINK THAT SENDS READERS UP TO THE TOP OF THE NO RISK RESERVATION FORM.

NOTE
INCLUDE MY FULL COMPANY CONTACT INFO INTO THE FOOTER ( PHONE,EMAIL,PHYSICAL  ADDRESS, BUSINESS NAME)